As a Senior Copywriter at DraftKings’ in-house agency, I craft copy for everything from TV scripts to banner ads to out of home installations.
sports digital
I am currently the lead copywriter on DraftKings’ Digital sports lane. In this role I write social-first content and attend big-budget shoots to ensure that our content is captured effectively. Some examples below!
DraftKings Sportsbook NFL 2024 Campaign
DraftKings Sportsbook NBA 2025 Campaign
DraftKings Pick6 NFL 2025 Campaign
TV Spots
I had the pleasure of writing national TV scripts for extremely talented DraftKings spokespeople, including former NFL player Nate Burleson and partnered athletes like Bryson Dechambeau.
Broadcast
CD: Steve Baker AD: Sam Johnson CW: Jason Dagres Directors: Max Gutierrez, Jay Brennan Animation: Eric Funk Producer: Jake Williams, Tom Rigia
station domination (Feel all the football feels)
We decided that betting on DraftKings was so damn exciting that it deserved its own dictionary of words to describe just how it feels. Oh yeah, and we covered 9 train stations with these definitions to help sports bettors around the country express themselves more easily.
CDs: Paul Renner, Mark St. Amant AD: Sam Johnson CW: Jason Dagres Designer: Olivia Crane Producer: Dave Roden
Abe and Ben
Who better to talk about all of the great cash-winning opportunities that DraftKings has to offer than the money men themselves, Abraham Lincoln and Benjamin Franklin?
Social / Digital
CD: Steve Baker AD: Sam Johnson CW: Jason Dagres Animation: Eric Funk Producer: Jake Williams
Tis The Playoffs
We wanted to come up with a campaign for the NFL playoffs that showed just how much it means to football fans. Turns out the real holidays start after the New Year.
Social / Digital / Broadcast
CDs: Mark St. Amant, Paul Renner, Steve Baker AD: Nick Devine, Sam Johnson CW: Jason Dagres, Michael Ackerson Director: Jay Brennan Animation: Eric Funk. Producer: Mary Hanifan, Jake Williams, Tom Rigia